Cappiello ou l’art publicitaire. Océanie the purely picturesque side of

the purely picturesque side of things are treated here in a modern way and with an ancient and Christian breath all at once which passes through the middle

African Correspondence Bulletin

published between 1970 and 1983

Presenting the major elements of this exceptional corpus

while reserving sections for the different genres in which Altdorfer's work was particularly important and innovative

Cappiello ou l’art publicitaire. Océanie the purely picturesque side ofLeonetto Cappiello (1875 1942) is today recognized as the inventor of the modern poster. Author of some of our most famous advertising images (Chocolat Klaus, Cachou Lajaunie, Chocolat Poulain, Lustucru, etc.), the artist with 2,000 works remains little known to the general public. Presented by Maison Bergs, the exhibition Cappiello or Advertising Art highlights his productionspecifically linked to the Alpsand the place it occupies in the history of