Ametora: How Japan Saved American Style ss26 If you are vintage obsessed

If you are vintage obsessed like we are at the shop

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Ametora: How Japan Saved American Style ss26 If you are vintage obsessedLook closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high end denim to oxford button downs, Japanese designers have taken the classic American look known as ametora, or "American traditional" and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion;