Shimano Sephia Sepy Flash Boost 1.8 new-arrivals The Rapala Jointed Floating Lures

The Rapala Jointed Floating Lures have stood the tests of time proving for decades that they simply work and catch fish

Braided tighter than almost any other line on the market

At 9ft it's long enough to fish off both the beach and rocks

and snorkelers

A comfortable knob in a sleek design that adds a stylish touch to your reel

Shimano Sephia Sepy Flash Boost 1.8 new-arrivals The Rapala Jointed Floating LuresThe Shimano Sephia Sepy 1. 8 squid jigs are a new high performance squid jig using Shimano's tried, tested, and proven flash boost technology. The lure swims steadily on a normal retrieve, then with a little flick it darts clean and stays balanced. These jigs are easy to keep in the zone at the right depth, so there's no constant guessing where the jig is sitting. It also handles tide and current well, so it keeps working even when the waters moving.