the color xg 7r 7 4 lassoart2 The brand continues to be

The brand continues to be a defining pillar of The Estée Lauder Companies as an industry leader in the men’s fragrance and grooming category

created by alfred dunhill in 2016

and instant softness and shine…the kind you can see and feel upon contact

this ultra-nourishing conditioner balances the hair’s natural moisture content to restore its health and enhance shine

What makes this new formula better

the color xg 7r 7 4 lassoart2 The brand continues to be3 OZ PAUL MITCHELL XG PERMANENT CREAM COLORING 3 OZ VIBRANT SHINE, BASED ON RICE MILK AND COTTON OIL FOR GOOD PROTECTION AND MORE SHINE. 100% GRAY COVERAGE ENSURE OPTIMAL COLOR PENETRATION, LONGER DURATION AND A VIBRANT SHINE. OPAQUE COLOR PROVIDES INCREDIBLE COVERAGE EVEN ON RESISTANT GRAY HAIR WITH A VERY NATURAL RESULT. A BLEND OF SOOTHING INGREDIENTS INCLUDING COTTON SEED OIL AND RICE MILK LEAVING HAIR HEALTHY.