Branding Fiction Ness culturels et de représentation

culturels et de représentation

This ANALOG Issue is not about nostalgia

and backgrounds and ultimately tries to be the champion of the Paintings League

sensibles et situées

Design is ubiquitous in Amsterdam

Branding Fiction Ness culturels et de représentationBranding Fiction started with a simple question: why do some names and logos feel like theyve always been here, even when they never were? We call them fictional brands, and theyre more than an uncanny twinge: they borrow the grammar of real branding so well our brains fill in the shelf space. Inside the book, Lorenzo Bernini maps how these invented labels work: the cues that trigger recognition, the ways they become folklore, and what they reveal